The Bait and Switch: When Culture Doesn’t Match the Pitch with Deborah Fulghum
Update: 2025-06-19
Description
For many employees, culture is a major reason they say “yes” to a job offer. But, too often, the reality doesn’t live up to the pitch.
In this episode, Beth is joined by Deborah Fulghum, Employee Engagement Specialist and Culture Coach at Up Your Culture, to unpack what happens when the promised culture falls short of expectations (and how organizations can fix it).
Deb offers such great insights, like:
- Why too many organizations use company culture as a marketing tool without doing the actual work of establishing a solid culture foundation.
- How too many managers think of onboarding as a job solely for HR
- How people join a company but leave a manager… often because they feel as though their manager doesn’t really care about them.
ENGAGE 2025: The Company Culture Report:
https://uyc.thecenterforsalesstrategy.com/company-culture-report
Deborah Fulghum:
https://www.linkedin.com/in/deborahfulghum/
Beth Sunshine:
https://www.linkedin.com/in/bethsunshine/
Culture Over Coffee:
https://uyc.thecenterforsalesstrategy.com/culture-over-coffee-podcast
Up Your Culture:
https://www.linkedin.com/in/bethsunshine/
In this episode, Beth is joined by Deborah Fulghum, Employee Engagement Specialist and Culture Coach at Up Your Culture, to unpack what happens when the promised culture falls short of expectations (and how organizations can fix it).
Deb offers such great insights, like:
- Why too many organizations use company culture as a marketing tool without doing the actual work of establishing a solid culture foundation.
- How too many managers think of onboarding as a job solely for HR
- How people join a company but leave a manager… often because they feel as though their manager doesn’t really care about them.
ENGAGE 2025: The Company Culture Report:
https://uyc.thecenterforsalesstrategy.com/company-culture-report
Deborah Fulghum:
https://www.linkedin.com/in/deborahfulghum/
Beth Sunshine:
https://www.linkedin.com/in/bethsunshine/
Culture Over Coffee:
https://uyc.thecenterforsalesstrategy.com/culture-over-coffee-podcast
Up Your Culture:
https://www.linkedin.com/in/bethsunshine/
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