In Stephen Scott's comprehensive guide, The 2024-2025 Beginner’s Guide to AI in Affiliate & Network Marketing, Chapter 1, The Basics of Online Marketing and Artificial Intelligence, provides an essential foundation for understanding how AI is transforming online marketing. This chapter introduces key concepts like leveraging AI for personalized content, automating marketing tasks, and analyzing data to boost engagement. Readers will learn practical steps for defining goals, building an online presence, and setting the stage for global marketing success.

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