The Best Idea Yet đśď¸Sriracha: From Refugee to Billionaire
Description
Follow our The Best Idea Yet, our 2nd podcast series, to get episodes like this every week:
https://wondery.com/links/the-best-idea-yet/Â
Chances are youâve got a bottle of Sriracha chilling in your fridge right now, but have no idea who invented it â and the spicy story of how he did it. Entrepreneur David Tran fled Vietnam in the late 70s, smuggling gold bars into the US to start his venture - selling hot sauce out of a van. Little did he know his thick, spicy red jalapeĂąo concoction would make him the worldâs first hot sauce billionaire⌠without ever spending a single dollar on advertising (FYI: Kraft dropped $750M on marketing alone in 2023). For over 40 years, Davidâs stayed laser-focused on making âa rich manâs sauce at a poor manâs price.â But when massive pepper shortages threatened the entire business, he faced a choice more painful than Tabasco on a paper cut. Find out how David puts âCoâs before Proâsâ (customers before profits)...and why Sriracha is the best idea yet.
Spotify Poll:
Best Dish to Spice Up With Sriracha?
Pho, Scrambled Eggs, Fried Rice, Burritos, Pizza, Ice Cream, Sriracha⌠on Sriracha
GET ON THE POD:Â
Submit a shoutout or fact: https://tboypod.com/shoutoutsÂ
FOR MORE NICK & JACK:Â
Newsletter: https://tboypod.com/newsletterÂ
Connect with Nick: https://www.linkedin.com/in/nicolas-martell/Â
Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/Â
SOCIALS:
Instagram: https://www.instagram.com/tboypodÂ
TikTok: https://www.tiktok.com/@tboypod
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
United States
