The Bhutan Effect: Destination Rebranding & Repositioning
Description
Dolores Semeraro, host of Truth Behind Travel Podcast, interviews Carissa Nimah, Chief Marketing Officer at the Tourism Council of Bhutan.
Bhutan has recently reopened borders to international tourism after 2 and half long years, and to welcome back what they call ‘guests’ instead of tourists – they rebranded the destination, a rebranding with a dual purpose, of which we are going to explain more during our conversation and also how they redesigned unique experiences highlighting the values of the Bhutanese people, the culture and personality and today's guest, is also going to explain the truth behind the increased entry fee to Bhutan which they called SDF sustainable development fee – that now sits at about 200 Dollars per person.
Carissa Nima is not new to branding, particularly when it comes to upholding sustainability in tourism and hospitality, she previously worked as Guardian of the Brand with the Soneva Group in the Maldives pioneering many projects that are still – to this date – regarded as destination case studies.
Season 3 Episode 57
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About Dolores Semeraro
Dolores Semeraro is a Tourism & Hospitality Marketing Specialist and International Tourism Keynote Speaker focusing on Tourism Innovation, Recovery Strategies and Travel Resilience with 20 years of experience in hospitality, marketing, and communication.
During her career, Dolores has worked in Europe, China, The Maldives, and The Republic of Mauritius for some of the most established hotel companies across Asia and the Indian Ocean.
Tourism Marketing and Digital Communication are Dolores’ key areas of expertise, she pioneered the use of social media for hospitality and tourism in the Maldives since the very early days of the use of social networks.
Most recently, as the pandemic brought the global outlook of the tourism industry to a halt, Dolores launched the world’s first travel recovery podcast called ‘Truth Behind Travel’ where she interviews tourism industry leaders and travel experts on the core topic of Travel Recovery. Within months from its launch, the podcast ranked #1 in travel and places on Apple Podcast across the Indian Ocean region.
As the hospitality and tou
Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainable digital marketing for the tourism industry, how to establish digital mastery, and learn how to identify today’s traveler’s needs.
During the pandemic, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
In the recent years, Dolores has continued to work and live on beautiful islands such as Mauritius, where she started her tourism and hospitality marketing consultancy working closely with the Mauritian luxury hospitality sector as corporate trainer.
According to her international clients, Dolores is a gifted trainer and intuitive workshop facilitator.
She is now based in Europe where she actively works as keynote speaker and corporate trainer in the tourism industry.
Instagram @dolores_semeraro
LinkedIn @dolores.sem
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