In this episode, Colin and Jacob discuss the "Big Five" content strategy, a framework for creating content that attracts your audience at every stage of the buying process. The Big Five content areas are: cost and pricing, best-of lists, problems, comparisons, and reviews. They explain how each area can be used to generate content ideas, regardless of your industry. They also discuss how these different content types can be used to reach people at all stages of the buying process, from those who are just starting to research a problem to those who are ready to make a purchase.

Key Takeaways:

• The Big Five content strategy helps you create content that attracts your audience at every stage of the buying process. 
• The five content areas are: cost and pricing, best-of lists, problems, comparisons, and reviews. 
• This strategy can be used to generate content ideas regardless of your industry. 
• By creating content in each of the five areas, you can reach people at all stages of the buying process. 

Resources Mentioned:

• Marcus Sheridan - Content expert and creator of the Big Five content strategy  
• They Ask, You Answer - Book by Marcus Sheridan  
• The Podcast Host - Website and blog about podcasting  
• The Creator Toolbox - Website and blog about content creation  
• Alitu - Podcast creation tool  

Chapters:

• 00:00 Introduction
• 05:45 The Big Five content strategy
• 06:55 Cost and pricing
• 11:05 Best-of lists
• 16:35 Problems
• 19:55 Comparisons
• 24:05 Reviews
• 33:35 The buying process
• 42:35 AI and the future of content creation
• 44:05 Creator of the week: Drumeo
• 47:25 How to adapt the Drumeo format
• 52:50 Wrap-up