DiscoverAccounting Voices PodcastThe Big Four AI Race: Who Is Winning and Why It Matters
The Big Four AI Race: Who Is Winning and Why It Matters

The Big Four AI Race: Who Is Winning and Why It Matters

Update: 2025-11-04
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Description

AI has moved from pilots to playbooks. In this episode Rob Brown breaks down the Big Four AI race and turns it into a practical plan for firms of any size. Learn where automation is helping, where human judgment must stay in charge, and how to build a simple policy clients will trust. You will leave with four moves to compete without the hype.

Key Takeaways

- AI is the main event in audit, tax and advisory

- Leaders treat AI like a system with policy and training

- Accountability rises with automation not the other way round

- Mid tier firms can win with focus and transparency

- Pick three use cases, publish a policy, train for judgment


You can watch this on YouTube here:

https://youtu.be/_-b3fCu-9c8

Come and join our Accounting Voices Collective on Linkedin to find out more about our shows and virtual networking events: https://www.linkedin.com/company/accounting-voices

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The Accounting Voices Podcast serves accounting firm leaders, managers and partners looking to build their executive presence, influence and credibility both internally and externally. Host Rob Brown delivers insights to help professionals strengthen their personal brand, stay informed about industry changes and navigate disruptive forces affecting accounting business models and trends. Check out the show on your preferred podcast app or platform, or go to the Accounting Voices YouTube channel for all of the episodes in video format. https://www.youtube.com/@accountingvoices

Rob works with consultants/experts in the accounting space via personal interviews to create video snippets and thought leadership pieces. If you have success stories, valued expertise or a brand that needs amplifying, but lack the time to create thought leadership or video content, chat with Rob on LinkedIn: https://www.linkedin.com/in/therobbrown

If you'd like to sponsor the show and elevate your brand with our audience, reach out to show host Rob Brown on LinkedIn and his team will reach out to fix up a chat to explore.

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The Big Four AI Race: Who Is Winning and Why It Matters

The Big Four AI Race: Who Is Winning and Why It Matters