The Big Story: Too noisy for HDB estates? Singapore hotels cash in on the pickleball boom
Description
Pickleball has exploded onto Singapore’s social scene—and it’s not just happening in the usual gyms or sports halls.
The city’s trendiest hotels are now getting in on the action, turning sleek lobbies and courtyards into unexpected playgrounds.
But what’s fueling Singapore’s sudden love affair with this fast-moving paddle game? How are hotels reinventing themselves to ride the wave of this sporty lifestyle trend?
And could pickleball become the next big thing shaping how the city plays, socializes, and stays active?
On The Big Story, Hongbin Jeong speaks with Kimy Yue, Director of Marketing & Communications at Novotel Singapore on Stevens and Mercure Singapore on Stevens, to find out more.
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