Buying a brand-new home sounds like a dream, but the reality can be full of hidden costs, confusing contracts, and missed opportunities. In this episode, we’re joined by Kerri-Ann Hooper, founder of Carnelian Projects and a fierce advocate for property buyers, to unpack the truth behind new home builds and what most people don’t realise until it’s too late.

Kerri-Ann explains what a building broker actually does, how it differs from working with a traditional builder, and why more buyers are turning to this model for clarity and confidence. She shares how she identified a gap in the market over a decade ago, and how Carnelian Projects was built from the ground up to guide clients through what can be an overwhelming process. From the meaning and value of a “turnkey” build to the fine print often missing from quotes, she lays out the biggest mistakes buyers make and the costly traps set by cheap house-and-land packages that aren’t always what they seem.

Alongside her practical insights, Kerri-Ann reflects on her personal journey, her passion for educating buyers, and how she’s built a bold, authentic brand that turns heads in an industry that often plays it safe.

If you’re considering building, buying land, or just want to understand how to make smarter decisions in today’s property market—this conversation is your starting point.

------ Contents of this video ---------------------------------------

(00:00 ) - Intro

(02:50 ) - A Gap in the Market and Lies From the Big Builders

(07:40 ) - Kerri-Ann’s Calling

(09:00 ) - Why Would an Investor Build a New Home?

(12:32 ) - The Process of a Knockdown and Rebuild

(14:28 ) - Why Build New?

(15:23 ) - How to Find the Right Builder

(16:50 ) - What is a Turnkey Build and the Difference Between a Home Package Deal

(20:00 ) - What is Not Turnkey in a Contract

(22:45 ) - Contract Red Flags

(25:55 ) - How Much Do You Charge?

(26:15 ) - Buyer Beware

(29:05 ) - Land Hotspots!

(31:00 ) - Why You Shouldn’t Sell

(36:15 ) - Personal Branding and the Orange Suit

(39:00 ) - Negotiating

(43:10 ) - Is the Butler’s Pantry Really Worth It?

(46:04 ) - Fast 5

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Follow Kerri-Ann:
Instagram: https://www.instagram.com/carnelianprojects/
Website: https://www.carnelianprojects.com.au/
LinkedIn: https://www.instagram.com/carnelianprojects/

Follow Kerrod:
Instagram: https://www.instagram.com/kerrodholland/ 
Website: https://tenexwealth.com.au/ 
LinkedIn: https://www.linkedin.com/in/kerrod-holland-76696b133/ 
YouTube: https://www.youtube.com/@TenexWealth 

Follow Jared:
Instagram: https://www.instagram.com/crownpropertyfinance/ 
Website: https://www.crownpropertyfinance.com.au/ 
LinkedIn: https://www.linkedin.com/in/jared-dorans-a959313b/ 

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TikTok: https://www.tiktok.com/@yourwealthplaybook 
Website: https://yourwealthplaybook.com.au/