The Blueprint for Brand Evolution, with Jamba CBO Nathan Louer
Update: 2025-06-12
Description
Nathan Louer, chief brand officer of GoTo Foods’ concept Jamba, joins QSR editorial director Danny Klein to discuss the iconic chain’s groundbreaking new “Hello Sunshine” prototype, how Jamba is balancing customer-centric design with operational efficiencies, and why the new look and approach reflects a larger effort to modernize the brand while staying true to what’s fueled it over the years. We get into strategy and vision, franchisee profitability, and how digital integration can enhance the in-store experience, along with a bunch of other things.
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