In this episode of Monsters of Design, a new era begins. Adrian and Jon, weary from battling creative beasts alone, have summoned an old ally to the frontlines—Jon Delman, a past guest turned permanent co-host. From this point forward, it’s a trio of minds, a triumvirate of design nerds, wielding wit, insight, and just enough chaos to keep things interesting. Some episodes will welcome brave guests into the fray; others will feature the three of them, sparring in the arena of ideas. Their first battle as a full unit? THE BRAND. A big, bold, and unruly monster that chases down designers, herding them away from the deeper truths of authentic storytelling. Together, they’ll break free from this monster and challenge what it really means to build a brand that matters. Also, we talk about why Thrifty Ice cream is (or isn’t) the best. Yeehaw!