In this episode of Desert Island Dress, your hosts consider the world of branding, exploring whether it’s all just marketing spin or if there's something genuinely meaningful behind it. Following their thought-provoking conversation with fashion powerhouse Brendan Courtney, they reflect on some of his insights and the broader implications of branding in the fashion industry.

From high-end labels to accessible favourites, they ask: What makes a brand feel authentic? Are we as consumers just buying into cleverly crafted stories? Or is there a real, lasting value in the stories brands tell? The hosts share personal anecdotes and explore themes of identity, loyalty, and the fine line between meaningful connections and consumer manipulation.

Key points covered include:

• Brendan Courtney's take on fashion’s “four pillars” of trust, relevance, newness, and seasonal updates.


• The concept of “serious” brands vs. “loveable characters”—and why fashion often has to choose between them.


• The psychology of consumer loyalty and how branding strategies tap into emotional resonance.


• Real talk on the value of luxury vs. everyday brands and the meaning behind what we choose to wear.

Listener Takeaway: Whether you’re a brand loyalist, a fashion skeptic, or somewhere in between, this episode will have you questioning what makes a brand truly valuable—and whether we’re all just falling for a good story.

Connect with Us:

• Follow Desert Island Dress on Instagram to share your thoughts on today’s episode and tell us which brands you connect with the most (or not at all)!


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