The Brutal Truth Why Your Brand Isn’t Working & How to Fix it with Anneli Hannson
1Description
Forget the Branding BS and start embracing what truly sets you apart.
In this episode of The Angry Designer Podcast, we’re diving deep into the world of branding and personal authenticity with none other than Anneli Hansson. Known for her no-nonsense approach, Anneli sheds light on how brands and designers alike can cut through the corporate jargon and connect on a human level.
Anneli takes us behind the scenes of her journey—from a small island in Sweden to working with billion-dollar brands—and unpacks why most branding advice out there is missing the mark. Together, we tear down the myths that keep designers stuck in the order-taker role and discuss how to shift from being a task-doer to a problem-seeker, helping you build a brand that actually connects.
By the end of this episode, you’ll discover:
- How to create authentic branding without getting lost in corporate BS
- The real difference between branding and marketing—and why it matters
- Proven strategies to take control and start solving real problems for clients
Prepare for an eye-opening conversation that will challenge everything you thought you knew about branding and give you the tools to take your design career to the next level.
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