Welcome to Enabling Automation! The sixth episode of season 4 is "The Business of Automation: Building Trust, Value, and Growth". Join our season 4 host for this episode, Ben Hope, as he discusses with special guest, Eugen Goidenko. Listen to all episodes on the following platforms:

• Spotify: https://open.spotify.com/episode/3bRv...


• Apple Podcasts: https://podcasts.apple.com/us/podcast...


• Overcast: https://overcast.fm/+BBYs2Agw6U


• Amazon Music: https://music.amazon.ca/podcasts/63e2...


• YouTube: https://www.youtube.com/watch?v=XHD4lKBmC0U&list=PL1amIhdccgLUh7TbNYEANqxd1WIXb4uDd&index=2 

For more information, visit: https://atsautomation.com/podcast/the...

Contact us: https://atsautomation.com/

In this monthly podcast series, join industry leaders from across ATS as they share and discuss the latest industry trends, new innovations, and more! ATS is an industry-leading automation solutions provider to many of the world's most successful companies.

Timestamps

00:04 – Introduction

01:34 – What is the mood of the market currently?

04:51 – What is driving automation investment?

07:05 – What separates companies that continue to invest from those that pull back?

09:12 – How does the automation world’s structure impact how business gets done?

11:23 – Are we seeing more collaboration across the value chain?

13:52 – How are customer expectations changing?

15:21 – What works in the automation sales industry?

17:55 – What are some common mistakes companies make when trying to grow or scale in the automation space?

21:28 – What makes a great salesperson in the automation world?

25:25 – What excites you the most about where automation and manufacturing are heading in the next few years?

27:43 - Closing

Automation isn't just about machines or motion profiles, it's about how companies translate innovation into value and how trust becomes the real differentiator in a crowded market. The best automation businesses aren't just reacting to market forces, they're shaping them. They understand the strategy isn't just about what you sell, but how clearly you communicate why it matters. Whether you're building systems, integrating technology, or leading a team, the challenge is the same – to connect performance to purpose. Because in automation, as in all industries, clarity creates confidence and confidence creates momentum.

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