The Business of Doing Good: How Brands Can Drive Real Change with Andy Last
Description
What if business could be the driving force for real change? Andy Last isn’t just talking about it – he’s making it happen. He has advised senior leadership in organizations including Unilever, Mondelez, Bayer and the Lego Group and led that consultancy to become a founding UK B Corp. From launching Global Handwashing Day to shaping the UN’s International Day of Play, his work has changed lives on a global scale.
In this episode, we discuss:
● The story behind Global Handwashing Day and how it became a worldwide movement
● How the LEGO Group’s International Day of Play is shaping the future of childhood
● Why businesses need to integrate purpose into their core strategy – and how they can do it
● The power of creativity and fun in driving social good
● How aligning personal, brand, and corporate purpose leads to real impact.
United States
