We're starting this week's episode with a bit of a rewind, back to the 1970s in the U.S. As women gained new rights and visibility, a backlash took shape among men who felt left behind. What began as scattered grievances soon grew into a movement promising to restore a vision of power they believed had been lost. Over time, this ideology found fertile ground online, fueling everything from digital echo chambers to cultural battles over faith and identity. In this episode, we explore how the market for masculinity became a cornerstone of America’s broader gender backlash—and what its staying power reveals about our politics today.

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