In this episode of CREGG Insights, we talk to Jill Thornton, the powerhouse behind some of Ireland’s most prestigious award ceremonies. From her beginnings in theatre to leading Ashville Media Group’s all-female events team, Jill shares her journey and the inside secrets of running 11 major awards each year.

Discover why awards matter for business growth, how to craft a winning entry, and the post-event strategies that turn recognition into real results. Jill also reveals memorable behind-the-scenes moments, the judging process, and the one quality that makes an application stand out from the rest.

If you’ve ever wondered how to leverage awards to boost your brand, network, and credibility, this is your inside track.