The Cheat Sheet with Mitch Sharma: Stepping Up To The Plate in Sports Marketing
Description
⚾ In this mini-episode, we chatted with Mitch Sharma who is the Sr. Manager of Sports Sponsorships & Regional Marketing at TD.
Whether it was earlier on his career with the Edmonton Oilers or co-hosting his own podcast called “The Sports Business Life Podcast” - sports marketing has been a through-line in his incredible career. We chat with him about his thoughts on the thriving business of sports & his advice for anyone looking to break into the industry.
Amongst other things - we learned about a game-changing conversation that shaped his career, how his team approaches partnerships, why brands are increasingly looking to invest in sports & the types of roles that are available at TD. Also, we all left feeling the need to watch a Tom Cruise movie marathon 🚁🏃♂️ (it’ll make sense once you listen).
As a quick reminder - in addition to long-form interviews with our incredible guests, we’re releasing short-form content that will answer the most burning questions that we receive from students/new grads. Have any topics in mind? Send us a message: 4pspod@gmail.com.
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