The Chef and the Waiter Framework for Growth
Description
Are you looking for a Third Growth Option ℠ ?
Growth can stall even when the product is loved, pricing is right, and teams deliver on time. The blocker is mixing pre-sale and post-sale decisions in the same conversation.
Our Sherpas use a simple pattern to untangle it: The Chef and the Waiter Framework.
Dining room = pre-sale
Positioning, messaging, pricing, sales assets.
Kitchen = post-sale
Manufacturing, logistics, inventory, fulfillment.
In one factory case, a small design upgrade unlocked a larger market at a higher price. Fear around costs and delays froze progress. By running pre-sale testing and post-sale capacity planning in parallel, momentum returned.
The target was $10M in new revenue over three years. The result: $14M delivered, compounding into $100M+. Not luck—clear roles, fast feedback, and simultaneous execution.
If your revenue needle won’t move, audit your process. Split pre-sale and post-sale work. Stop mixing meetings.
Clarity accelerates the climb.
Always growing.
Benno Duenkelsbuehler
CEO & Chief Sherpa of (re)ALIGN
United States
