The buzz: “Imagine a world in which nothing gets thrown away. It’s about much more than just recycling” (Shane Ferro, 05/12/16). The circular economy is gaining traction and awareness, as evident in the recent announcement of a €24 billion EU Circular Economy Package. It’s an attractive concept, promising the efficient (re-)use of resources and a strong business case. However, many companies are challenged to turn the potential into practice. How to apply the concept to individual operations and resource streams? The experts speak. Michaela “Ela” Rose, Forum for the Future: “A system must consist of 3 kinds of things: elements, interconnections, and a function or purpose. Changing elements usually has the least effect on the system” (Donella Meadows). Raik Kulinna, SAP: “Life, however short, is made shorter by waste of time” (Samuel Johnson). James McClelland, SAP: “Waste not, want not” (“Topper Takes a Trip”). Join us for The Circular Economy: Creating Resourceful Business Models.