Matt has been sober since May 17, 2010.

Before he got sober, he led a double life. He'd always been busy. He filled his days with teaching, coaching, waiting on tables, bartending, and tutoring. On the surface, he had it all together: teaching at an elite private school and a varsity-level coaching job. He moved through life appeasing others, telling people what they wanted to hear.

Underneath the facade, he was trapped in a self-destructive cycle. At the time, he was surrounded by friends who were moving forward in their lives, friends who were getting married and having babies. Matt, on the other hand, felt stuck. He kept himself busy because he didn’t want to get real about how he was feeling.

In 2010, Matt was sick and tired of putting up the facade. After being arrested for a DUI, he checked myself into rehab.

Matt was able to get and stay sober because of his incredible network of friends and family, including his wife, Chelsea. As soon as he created FROPRO, Matt finally felt like his actions aligned with his passions; He was no longer living a double life, but instead a multifaceted one. He's still busy; he always will be. But now Matt fills his days with people and things that bring him joy.

Addiction does not define Matt, but it is a central tenet of his story. He has been able to accomplish these goals because of his experience with addiction, not in spite of it. Matt's goal is to use his platform to educate, inspire, and bring attention to recovery.

About FroPro:
Welcome! We are Chelsea and Matt Williams, a husband and wife team who created FROPRO. We’re grateful you’re here.

FROPRO is a clean-food company that makes protein-rich snack bars. All of our bars are made with organic nut butter and organic, plant-based protein because we believe that good food fuels you to be the best version of yourself.

At its core, FROPRO is more than just a bar; it’s a community. We are a group of people who are committed to bettering themselves. People who have faced trials and hardships. People who recognize that life is measured by the effort you put forth, not merely by the results you achieve. FROPRO is built on second chances. Our bar is just a part of that equation.

Our mission is to make and share wholesome snacks, create a community of people dedicated to bettering themselves, and spread awareness about and advocate for people working through addiction and towards recovery. For us, that work starts with FROPRO.