The Cost of Loyalty Programs
Description
It is a bird? Is it a plane? Well, yes, it is a plane, but it's also something much more.
We all know that airlines fly passengers and freight around the country and the world. But they're also like banks, and data collecting businesses. And that's because of the growing importance of their frequent flyer programs. Though you no longer need to fly to gain points. As customers we're not sure what these points are worth. But to the airlines, loyalty programs are so lucrative that they are a core part of their business.
Guests:
Katharine Kemp, Associate Professor at UNSW Law and Justice
Daniel Sciberras, Editor in Chief at Point Hacks
Ganesh Sitaraman, Professor of Law at Vanderbilt University and author of Why flying is miserable and how to fix it, published by Columbia Global Reports
Leona Tam, Professor at UTS Business School.
This program is repeated from March, 2024
United States
