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Today we talked about something really important—
why cravings get stronger during stressful seasons and why trying harder, being more disciplined, or “getting back on track” usually doesn’t fix it.

This isn’t a motivation problem.
And it’s definitely not a character flaw.

Cravings are often driven by stress circuits in the emotional brain that are formed and fire automatically. Once those circuits are activated, logic, plans, and good intentions don’t stand a fair chance.

That’s why:

• “Just say no” doesn’t work
• White-knuckling through cravings usually backfires
• Food feels harder to manage when you're stressed

Inside today’s training, you'll learn:

• What’s actually happening in your brain and body when cravings hit
• Common stressors you may not recognize 
• Why stress makes sugar and comfort foods feel irresistible
• How calming the nervous system is the first step toward feeling back in control again

No food rules.
No tracking.
No pressure to be perfect.

Just understanding—and a new perspective. 

If you haven’t watched yet, start there.
If you did attend live, the replay is a great one to revisit. The transcript is also available. 

There were so many great amazing learnings from today in the comments... here are just a handful!

💡 "Surprised to find there is a middle ground, a connecting ground, between craving and actual bingeing."

💡 "Today’s training is about the WHY - which I need more than the WHAT."

💡 "Hearing that my cravings aren’t because I lack discipline."

💡 "That cravings live in emotional brain and we can learn to regulate stress."

💡 "I’m not alone in eating when I know better and that it isn’t my fault."

💡 "Finding out my eating is trying to get love."

Tomorrow, we’ll build on this and talk about why motivation for New Year's resolutions fades, and the 4 steps for lasting behavior change and freedom from cravings.

Resources From This Episode

>> Insulin Resistance Diet Blueprint - https://www.zivli.com/blueprint?el=podcast

>> Free Low Insulin Food Guide - https://www.zivli.com/ultimatefoodguide?el=podcast

>> Join the Zivli Program - https://www.zivli.com/join?el=podcast

>> Test Your Insulin at Home - https://www.zivli.com/testing?el=podcast

Have a question? Email us at: support@zivli.com