DiscoverNZ Business OwnersThe Creative Director’s Playbook: How to Balance Art, Commerce, and Sanity - Greg Kramer
The Creative Director’s Playbook: How to Balance Art, Commerce, and Sanity - Greg Kramer

The Creative Director’s Playbook: How to Balance Art, Commerce, and Sanity - Greg Kramer

Update: 2025-01-09
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Greg Kramer is the Creative Director of https://www.partisanadvertising.co.nz/




Chapters




00:00 The Genesis of a Designer's Journey


03:08 The Evolution of Graphic Design


06:14 Understanding Logos and Branding


09:06 The Nature of Creativity and Critique


12:11 The Value of Experience in Design


15:26 Pricing and Perception in Design


18:26 Client Relationships and Expectations


23:07 The Value of Creative Work


25:20 Navigating Client Relationships


29:47 Perceptions of Value in Design


33:19 Defining High-Value Services


37:12 The Role of Project Management in Design


40:07 The Importance of Branding


46:20 Staying Inspired in Creative Work



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The Creative Director’s Playbook: How to Balance Art, Commerce, and Sanity - Greg Kramer

The Creative Director’s Playbook: How to Balance Art, Commerce, and Sanity - Greg Kramer

Ryan J Melton