This episode of Scalability School explores how DTC founders can leverage debt as a strategic growth tool rather than a dangerous crutch. Zach, Brad, and Andrew walk through the math every media buyer should understand before scaling (EPCs, conversion rates, AOVs, margins), highlight why inventory-backed debt can be the smartest use of capital, and break down how to model financials in a way that impresses lenders. The episode blends media buying fundamentals (math, margins, bundling strategy) with financial strategy (when and how to use debt, what lenders look for, and how to avoid financial “fuckups”).

Key Takeaways:

• The math (CPCs, CVRs, AOVs) you need to know before spending a single dollar on Facebook ads

• Understanding the hidden costs that will erode your true margins and must be worked into your modeling

• The importance of negotiating everything to improve margins before raising prices?

• How building out this team offshore can be one of the highest-ROI scaling moves for your brand

• The one thing that convinced Hollow’s founders that debt was a better option than raising equity

• How to you convince lenders to fund a young, $1M brand (and the data they really want to see).

• The big reason robust financial models essential even for early-stage brands

• Are you using debt this way? 3 of the most dangerous ways brands misuse debt

• The #1 rule when working with lenders

This episode is sponsored by Wayflyer, a smarter way to use debt for growth. To learn more about them and how they may be able to help your brand grow head here to learn more.

To connect with Andrew Foxwell send an email Andrew@foxwelldigital.com

To connect with Brad Ploch send him a DM.

To connect with Zach Stuck send him a DM

Learn More about the Foxwell Founders Community head here to learn more.