Welcome to The Daily AI Briefing, your daily dose of AI news. I'm Marc, and here are today's headlines. In today's episode, we'll explore Klarna's impressive AI assistant results, showcasing significant cost savings and efficiency gains. We'll also look at HubSpot's new initiative to democratize custom GPT creation for marketers. Let's dive into these developments shaping the AI landscape. First up, Klarna's AI implementation has delivered remarkable results. Their AI assistant, launched through an OpenAI partnership, managed 2.3 million customer conversations in its first month - equivalent to 700 full-time employees' workload. The system operates in over 35 languages and handles everything from refunds to financial advice. With a modest investment of $2-3 million, Klarna projects $40 million in profits. The AI reduced repeat inquiries by 25% and shortened resolution times by 9 minutes, all while maintaining customer satisfaction levels. However, this success raises important questions about workforce impact, particularly given Klarna's previous layoff of 700 employees, though the company maintains these events are unrelated. Moving on to marketing innovation, HubSpot has unveiled a free comprehensive guide for creating custom GPTs. This "How to Create a Custom GPT" playbook aims to make AI technology more accessible to marketing professionals. The guide provides practical tools including step-by-step instructions and four ready-to-use templates. It's designed to help businesses develop AI assistants that can effectively capture their brand voice while automating various marketing tasks, representing a significant step toward democratizing AI technology in the marketing sphere. As we wrap up today's briefing, it's clear that AI continues to reshape both customer service and marketing landscapes. While Klarna's implementation shows the dramatic efficiency gains possible with AI, HubSpot's initiative demonstrates how AI tools are becoming more accessible to businesses of all sizes. These developments highlight both the opportunities and challenges as AI integration accelerates across industries. Thank you for tuning in to The Daily AI Briefing. Join us tomorrow for more updates on the latest AI developments shaping our world.