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What do you get when you mix a sharp, creative mind with AI shenanigans? The answer: Christopher Tomkins.

In this episode, we explore the sweet spot between human connection and AI content automation.

Christopher, agency owner and long-time marketer, shares how he’s built a business rooted in empathy, while also embracing AI in strategic, boundary-pushing ways.

From adapting Chris Voss’s negotiation tactics to analyzing client emails with a custom GPT model, Christopher reveals his not-so-secret weapon for better communication: listening with intent.

We talk about AI’s strengths, its limitations, and the danger of letting AI content automations override the magic of human judgment.

We also talk about:

- Creative AI uses in content creation and client service

- Detecting AI-fueled BS (because yes, it’s everywhere)

- Slack over email (and how that changed his agency)

- Why leaders need to resist using AI as a shortcut

- Tips for future-proofing yourself in an AI-saturated world

Whether you’re a marketer, agency owner, or AI-curious entrepreneur, this episode will make you rethink what “strategy” really means in the age of AI automation.

Grab Christopher’s AI Strategy Guide: https://gosalesandmarketing.com/ai-strategy-guide

Subscribe for more episodes on AI, marketing, and business strategy.

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