The Dark Side of 2 Million Subscribers: The Struggles of Being a YouTuber with Jessica Kobeissi
Description
The Dark Side of 2 Million Subscribers: The Struggles of Being a YouTuber with Jessica Kobeissi: The YouTube Power Hour Podcast 388
“A lot of creators only focus on successes and not problem solving.”
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Jessica Kobeissi is a Lebanese-American photographer from Detroit, Michigan who works as a portrait and fashion photographer in addition to creating digital content on her YouTube channel. With a BFA in Graphic Design, she worked at a marketing agency as a designer for 2 years. After being laid off from her job, she switched gears to become a photographer full time. With 120+ million views, she is the #1 female photographer on Youtube and has created several popular viral photography series such as “4 Photographers Shoot The Same Model” and “Taking Pictures of Strangers”. Her photography has appeared in NBC News, BBC, CNN, Cosmopolitan, The Sun, Buzzfeed, DailyMail, and The Mirror to name a few.
Jessica started off in graphic design… on Neopets. How many millennials out there remember Neopets!? She decided to pursue graphic design in college and earned her BFA, but during college, she started getting into photography, which she ended up pursuing as a full-time career. She started her YouTube channel 10 years ago doing graphic design and photoshop tutorials for editing pictures. As she learned more and more about photography, she wanted to share it with people, so she started creating photography tutorials as well.
Her channel took off after a viral video in 2016, but now that she’s been on YouTube for awhile, she’s finding that the struggle is REAL when it comes to figuring out what content to create!
“A lot of YouTubers realize the content they used to make is no longer working from them… and what do you do?”
In this episode we talk about…
- A design career that started on Neopets
- How Jessica got started on YouTube
- How her channel evolved into a photography channel
- What happens when what used to be successful for you is no longer working for your channel?
- Experimenting as a content creator
- Balancing keeping your old audience and your new audience happy with different kinds of content
- Starting a second channel: should you do it?
- You never know when a video could blow up!
- How to keep going as a content creator
- Jessica’s biggest struggles as a YouTuber
- How to maintain your mental health as a content creator
- Jessica’s YouTube superpower
- Jessica’s advice for anyone looking to start or grow their channel
“You never know when your content is going to go viral or people will start being interested. Don’t give up.”
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Mentioned in the Episode:
4 PHOTOGRAPHERS SHOOT THE SAME MODEL: Episode 1
Photographers Shoot the Same Model Series
Taking Pictures of Strangers Series
Taking Pictures of Strangers in Japan on HALLOWEEN
Connect with Jessica:
Resources
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Watch my FREE Zero to 100k Subscribers Masterclass
FREE GUIDES:
Creating Content During Crisis: How to Create Impactful Content During COVID-19 Pandemic
Getting Started on YouTube: YouTube Niche Workbook
How to get onto PR lists and receive a TON of free product even if you have a small following: PR List
YOUTUBE OPTIMIZATION PLUG-IN I RECOMMEND
TubeBuddy [Use the code ErikasBuddy to get 20% off]
MY FAVORITE BUSINESS TOOLS
Course Creation: Looking to create a course? Kajabi is the BEST platform hands down. I use this for my course after extensive research on all the other platforms.
Live Calls and Interviews: I use Ecamm for my podcast interviews, both audio and for YouTube that you see here on YouTube. It makes it super easy to share my screen and create the split-screen with my guest. I’m not super techie and this software is really easy to use!
Webinars and Live calls: I use Zoom.us for my group coaching calls in my private membership group for female YouTube creators. It’s also the software I use to record my Road to 100k YouTube Subscribers Masterclass!
THE BEST YOUTUBE/PODCASTING EQUIPMENT
After interviewing HUNDREDS of successful YouTube creators, and being asked all the time what equipment I recommend for YouTubers, I created a list! Click here to see all my recommended equipment for YouTubers!
FACEBOOK GROUP
Podcast Music Credit: Boop by x50 @x50music
Music provided by Free Music for Vlogs youtu.be/o52xQkQWzyU
*Erika Vie
United States
