The Death of Industry-First Segmentation?

Update: 2025-05-16

Description

In this episode, we explore how AI is changing the landscape of industry-first segmentation in professional services. Learn how firms should pivot their strategy to focus on capabilities, not just industry expertise.

The post The Death of Industry-First Segmentation? appeared first on Rattle and Pedal.

Comments

In Channel

The Most Overrated Marketing Metrics, And What You Should Measure Instead

2025-12-1946:06

Resurgence of Media Relations in the AI Era with Offleash PR

2025-12-0538:27

The Winning Elements of Distinct and Valuable Thought Leadership

2025-11-1444:17

Capturing Value in the AI Agent Era: How Firms Can Compete and Win

2025-10-3150:15

2026 Marketing Priorities for Professional Services

2025-10-1739:15

Winning the AI-Search Game

2025-10-0341:28

The Rise of the AI Native Services Firm with Michelle Swan and Chris Barbin of Tercera

2025-09-1943:18

AI: Existential Threat or Opportunity for Consulting Firms?

2025-09-11--:--

Is AI the Selling Sherpa We’ve Been Waiting For With Maria Boulden

2025-08-2246:05

Rebranding Consulting as Reinvention Services: Accenture’s Strategic Pivot in the AI Era

2025-08-0843:51

REPLAY: How to Get Cross-selling Right with Charlie Green

2025-07-1834:54

REPLAY-Why Professional Services Firms Can’t Innovate with Rita McGrath and Ron Boire

2025-07-1043:10

REPLAY: Avoiding the Sales Kill Box with Gartner’s Maria Boulden

2025-07-0728:24

Growth That Scales: Aligning Thinkers, Sellers, and Doers to Create Market Momentum

2025-06-2739:47