Ever wondered if those massive online sales like Amazon Prime Day, Flipkart Big Billion Days, Myntra’s End of Reason Sale or GOAT Sales are really helping you save money — or just cleverly pushing you to spend more? This episode of Future IQ uncovers how these “BIG SALES” use smart psychological tricks to make you buy things you didn’t even plan for, and often the more expensive versions too.From fake scarcity tactics like “only 1 left in stock” and social proof nudges showing “3 people just bought this,” to decoy pricing strategies and sneaky anchoring that makes discounts look irresistible, there’s a whole marketing game happening behind the scenes. We also reveal how retailers quietly inflate prices weeks before the sale, only to drop them later and advertise it as a huge discount.This episode dives into why tempting credit card offers work so well, and how your brain’s quick decision system (System 1) often overpowers your logical side (System 2) during these flashy sales. With practical tips on using tools like Keepa and PriceHistory.in to track real prices, and why shopping with a no-nonsense friend can actually save you thousands, this episode will change the way you shop forever.So before you get swept away by the next big sale banner, watch this and learn how to shop smarter, save better, and never fall for these clever traps again.