The Domino Effect: Outgrowing Weddings and Starting a New Vision with Floral Designer Katelyn Werner
Update: 2025-07-02
Description
I'm sitting down with my very first guest--and one of my first vision building clients!!!--Katelyn Werner of Field and Hand Floral for a behind-the-scenes look at what happens when you realize the business you built doesn't fit your life anymore.
We talk about weddings, motherhood, creative burnout, and what it takes to rebuild momentum. Katelyn shares the gut-check moment that led her to shut down her wedding floral business and launch her next vision(s): A business rooted in creative freedom and steady income—and a podcast that weaves together motherhood, entrepreneurship, and figuring it out as you go.
We cover:
- The pressure to stay in a business just because you're good at it
- Outgrowing a career you thought you'd always love
- Why leaving the Instagram wedding hustle opened the door to her real vision
- How we worked together to pitch hotels, rethink her brand, and launch a podcast
- AND! What it's like to take a solo trip, listen to the universe, and not have the all of the answers just yet <3
Follow Katelyn on IG: @fieldandhand
Listen to her podcast: The Patchwork Narrative
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