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The DragonFly Effect: How Ideas Take Flight

The DragonFly Effect: How Ideas Take Flight

Update: 2011-05-26
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Social psychologist and marketer Jennifer Aaker gives a presentation which draws on psychological insights on happiness, storytelling principles, and design thinking methodology to reveal why some ideas and brands take off quickly. (May 7, 2011)
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The DragonFly Effect: How Ideas Take Flight

The DragonFly Effect: How Ideas Take Flight

Stanford University