In this episode of PRCA Fuse, our host, Farzana Baduel, CEO of Curzon PR, is joined by Viroslava Novosylna, CEO of Slova Tech PR and co-founder of W Tech, who discusses her daily routine, emphasising the significance of mental health and personal activities. She highlights the challenges of managing an international team after the Ukraine invasion, focusing on mental health and remote work. Viroslava shares her journey of launching Slova Tech PR at 22, motivated by Ukraine's tech boom. She underscores female founders' need to establish personal brands and overcome imposter syndrome. Furthermore, Viroslava co-founded the Ukrainian PR Army to aid in crisis communication. She views AI as a means to enhance PR efficiency but emphasises the importance of human interaction in international communication.

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Connect with Viroslava Novosylna:

Instagram: @slova.agency

LinkedIn: Viroslava Novosylna

Website: slova.agency

Follow Farzana on

Social Media: Twitter & Instagram: @FarzanaBaduel

Executive Producer: David Olajide - david@curzonpr.com

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PRCA Fuse Producer: Ikechukwu Mgbenwelu - ike.mgbenwelu@prca.global

Socials: PRCA_HQ

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.