Why I Resisted Creating My Personal Brand (And Why I Can’t Anymore)

GAP: A Legacy Brand Finds Its Relevance Again by Reclaiming Its Soul

e.l.f. Cosmetics Revisited: The Broken Brand Promise We Didn’t Expect

Red Lobster: Losing and Rebuilding Brand Trust, One Decision at a Time

Rihanna & Fenty: The Power of a Personal Brand in Business, Leadership, and Building Trust

Southwest Airlines: What Happens When You Abandon What Made Your Brand Different

Madison Reed: Filling the Gap Between Box Color and Balayage with Clarity of Brand Story and Market Position

e.l.f. Cosmetics: Low Price, High Value, and The Possible White Space in Pro Beauty

The Fundamentals of Brand Story and Building Trust From Costco to Taylor Swift (and Beyond)

Drybar: How Simplicity Built A Brand And Inconsistencies Are Testing Its Promise

Olaplex: How a Brand Built on Bonds Can Rebuild Trust with Salons and Hairstylists

ENCORE Costco: A Masterclass In Trust, Brand Promises, and Lifetime Team and Member Value

In-N-Out Burger: The Power of Simplicity, Brand Strategy, and Staying in Your Lane

Trader Joe’s: How Brand Story Creates Connection & Builds Trust Through Every Decision

Starbucks: How Losing Focus On The Brand Experience Cost Them Barista & Customer Trust

Taylor Swift: How Storytelling, Emotional Connection, and Healthy Boundaries Built A Personal Brand

Target: How Knee-Jerk Decisions Break Trust and Erode Lifetime Customer Value

Aveda: From Salon Experience and Relationship Building Innovator To Fracturing Lifetime Customer Value

Costco: A Masterclass in Trust, Brand Promises, and Lifetime Team and Member Value

The End, The Beginning, and Everything In Between