The Era of the Generalist: Rachel Been, SVP of Design for Expedia Group
Description
In this episode, Liam speaks with Rachel Been, SVP of Design for Expedia Group, about her journey from photography to design leadership and why she believes this is "the era of the generalist." The conversation unpacks the recent launch of Expedia's new app on ChatGPT and what it means to design for "non-deterministic flows" and "infinite inputs." Rachel explains how AI is breaking old, linear design paradigms and why, in an age of potential "design slop," deep curiosity and human-centered craft are more important than ever.
Read a transcript and check out more from me at interfacecafe.com
Episode Chapters:
00:00 Introduction
01:34 The Generalist Designer
11:22 Launching the Expedia App for ChatGPT
16:00 Beyond the Search Bar
25:44 Designing for Infinity
34:03 The Sandwich Theory
39:41 Avoiding Design Slop: Advice on Craft
United States
