The Evolution of Digital Marketing Reporting (AKA: How To Know Your Marketing Is Working)

Update: 2025-07-24

Description

In this episode, Shannon and Krystal cover the evolution of digital marketing measurement, going beyond basic metrics like clicks and impressions to reveal what metrics matter to businesses. They talk about tying data to the consumer journey and how FDS brings it all back to actual business outcomes — no matter which KPI is best for each individual digital marketing tactic.

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The Evolution of Digital Marketing Reporting (AKA: How To Know Your Marketing Is Working)

Federated Digital Solutions

#box-pro-ellipsis-176075092925385{-webkit-line-clamp:2;}The Evolution of Digital Marketing Reporting (AKA: How To Know Your Marketing Is Working)

The Evolution of Digital Marketing Reporting (AKA: How To Know Your Marketing Is Working)

Federated Digital Solutions

The Evolution of Digital Marketing Reporting (AKA: How To Know Your Marketing Is Working)