The Evolution of Snapchat: How a Millennial Teen Messaging App Became a Haven for Cancelled Creators
Description
Thank you so much to Jose Cuervo for sponsoring this episode. Buy Jose Cuervo here: https://www.danmurphys.com.au/list/jose-cuervo
This week's episode is the story of Snapchat— how Millennials' favourite messaging app proved that it could compete in the creator economy and find relevance once again with the new youngest generation online. But not without its sacrifices.
Timestamps:
00:32 Intro
4:39 The contentious origins of Snapchat
6:54 The rise of Snapchat
8:20 The innovation of Snapchat— vision, features and Spectacles
12:54 Snapchat & its copycats
15:58 Snapchat controversies
19:18 Celebrities & creators on Snapchat
20:31 How Snapchat tapped huge creators with big $$
24:45 Snapchat as a haven for “cancelled” creators
25:19 David Dobrik
27:30 Austin McBroom
28:56 Conclusion
Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg
Subscribe to our weekly Substack: https://centennialworld.substack.com/
Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5
Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/
Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/
Sources:
https://mashable.com/article/snapchat-turns-10
https://techcrunch.com/2013/07/01/new-snapchat-docs/
https://www.latimes.com/business/la-fi-tn-reggie-brown-20170301-story.html
https://www.theguardian.com/technology/2014/sep/10/snapchat-settle-lawsuit-reggie-brown-evan-spiegel
https://s25.q4cdn.com/442043304/files/pressrelease/q1-17-earnings-release.pdf
https://s25.q4cdn.com/442043304/files/pressrelease/q1-19-earnings-release.pdf
https://s25.q4cdn.com/442043304/files/doc_financials/2024/q1/Q1-24-Press-Release_FINAL-4-25-24.pdf
https://web.archive.org/web/20201108183032/https://www.snap.com/en-US/news/post/lets-chat
https://digiday.com/marketing/snapchat-bought-bitmoji-brands-know/
https://www.sciencedirect.com/science/article/abs/pii/B9780128240106000721
https://www.wsj.com/articles/BL-DGB-30794
https://www.businessinsider.com/facebook-approached-snap-in-2016-to-discuss-acquisition-2018-12#
https://techcrunch.com/2017/08/03/google-buy-snap/
https://www.theverge.com/2014/6/17/5817996/facebook-slingshot-app-vs-snapchat
https://mashable.com/article/snapchat-redesign-app-friends-feed-discover-heres-why
https://www.theguardian.com/technology/2018/apr/26/snapchat-new-spectacles-launch
https://www.cbc.ca/news/canada/montreal/child-porn-charges-laid-against-10-laval-teens-1.2426599
https://www.theguardian.com/technology/2013/nov/13/snapchat-app-sexting-lawsuits-valuation#
https://www.vice.com/en/article/snapchat-employees-abused-data-access-spy-on-users-snaplion/
https://www.theguardian.com/technology/2017/jun/23/snapchat-maps-privacy-safety-concerns
https://edition.cnn.com/2023/04/27/tech/snapchat-my-ai-concerns-wellness/index.html
https://www.teenvogue.com/story/kylie-jenner-snapchat-songs-hi
United States
