The Expertise Trap: When Your Signature Skill Becomes Your Biggest Bottleneck with Jeremy Enns
Update: 2025-09-16
Description
When your signature skill is the thing clients line up for, it’s easy to accidentally build a beautiful trap. In this live diagnosis, Jeremy Enns, the founder of Podcast Marketing Academy,shares how his rave-review podcast audits started running his weeks (and energy) into the ground.
We focus on Business Design and Margin Mindset to keep the magic intact while redesigning delivery so results scale and burnout doesn’t. Think: fewer audits, higher prices, phased delivery, and using your audit as a kickoff to a year-long, calm growth arc.
What You’ll Learn
- Why splitting “the thinking” across multiple people weakens synthesis - and what to do instead
- A calm way to productize deep expertise: shorter delivery, phased implementation, clearer prioritization
- How to reframe audits from one heavy drop to a year-long outcomes program
- Pricing and packaging tweaks that filter for fit and reduce overwhelm
- Using “show, don’t tell” proof (full audit shares/teardowns) to communicate outsized value
Learn More About Jeremy Enns
- Connect with Jeremy on LinkedIn
- Jeremy’s site: podcastmarketingacademy.com
- Free Podcast Marketing Audit: podcastmarketingacademy.com/audit
- Newsletter — Scrappy Podcasting: podcastmarketingacademy.com/scrappy-podcasting-newsletter
- (00:00 ) - Introduction: The Dream and the Trap
- (00:56 ) - Case Study: Jeremy's Podcast Audit Process
- (05:53 ) - Challenges and Solutions: Scaling Expertise
- (23:50 ) - Communicating Unique Value
- (27:55 ) - Structuring Value Delivery
- (35:09 ) - Optimizing Business Design
Grab the Calm Service Design + Delivery Swipe File here
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