The Extracast - How to create jaw dropping video content that assists in business growth with Andrew Heathcote
Description
When combining creativity with paid social, that's when things get really exciting! And today James is super excited to welcome Andrew Heathcote to the podcast!
Andrew is a videographer turned video agency owner, who has a passion for all things creative. His belief is that creativity and the boldness to be different and stand out, is a tool which is vastly under utilised and which can have game changing results for so many companies.
Who are Origins of Motion?
We live in the age of the attention economy. Our attention has always been limited, valuable, and scarce. But the demands on our attention are greater today than at any point in human history. Social media, streaming, gaming, and the busyness of life all vie for the concentrated focus of our audiences. That means that if we want to successfully deliver our message in order to drive leads, sales, and business growth, we must compete. We must command attention. How? Creativity.
Through creative video and animation Origins capture attention and then we utilise that attention to deliver game changing results through paid social.
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Watch the episode on Youtube
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You can find Origins of Motion here
BUT THERE'S MORE...
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You can now watch the episode on Youtube!
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