The Extracast - What is lifecycle marketing, with Georgie Carter, Pepped!
Description
What is lifecycle marketing?
Lifecycle marketing is the mix of strategies a company uses to positively influence customer behaviour as they move through each touchpoint of the marketing cycle, from the initial attraction to becoming a brand advocate.
With over 8 years industry experience, Georgie Carter and her team over at Pepped specialise in lifecycle marketing and CRM. Since Pepped launched they have helped to scale multiple health and wellness businesses by attracting, converting and retaining more customers using email and lifecycle marketing.
In today's podcast James and Georgie dive into how lifecycle and email marketing can elevate e-commerce brands to the next level, as well as exploring the best way to retain customers... because we all know that it's easier to keep a customer rather than acquiring a new one!
Find Pepped here: https://www.peppedup.co.uk/
Find Georgie here
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You can now watch the episode on Youtube!
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