The closure of Hudson’s Bay is a wake-up call for retailers everywhere. Legacy brands can no longer rely on past consumer loyalty—they need to innovate or risk becoming obsolete. In this episode of Leap Into Livestream, I break down what went wrong with HBC and outline five key strategies they could have used to stay relevant, including Live Shopping, Social Commerce, AI-driven personalization, and monetizing digital space. But this isn’t just about The Bay—it’s about YOUR business. How are you future-proofing your brand in a digital-first world? I’ll share how small businesses can apply these lessons to sell more, engage customers, and stay ahead of the curve using video, social selling, and interactive shopping experiences.

🔹 Tune in to discover:

✔️ Why past customer loyalty isn’t enough to sustain a business.

✔️ How Live and Social Shopping could have saved Hudson’s Bay.

✔️ Simple ways small businesses can build digital-first retail experiences.

✔️ How to use content, influencers, and AI to drive engagement and sales.

✔️ The power of monetizing digital space instead of physical space.

💡 Whether you’re a small business owner, entrepreneur, or retail brand, this episode is packed with actionable insights to future-proof your business and adapt before it’s too late.

Resources mentioned in the episode are available at LiveSellingSchool.com and dawnchubai.com

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