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The Feedback Loop

The Feedback Loop

Update: 2024-12-20
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Sophie dives into the ever-important host-listener relationship, and how the breaking down of the fourth wall brings the audience in as contributors, taking them from listeners to part of the show. With her guests, she discusses the use of social media, how hosts will take the extra step to make their fans feel seen and heard, and just how advertisers can align themselves with this trend. 

This episode features Alie Ward, host of the comedic science podcast Ologies, and Matt Shapo, Director of Digital Audio and Video at the Interactive Advertising Bureau (IAB).
 

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The Feedback Loop

The Feedback Loop

Created and hosted by: Sophie Anderson, Written by: Dana Smith, Interviews by: Sophie Anderson, Sound production and editing by: Aili Chu, Project management by: Rachel Louise Sa-onoy Huber and Laura Coronado, Art Direction by: Gina Moyer, Additional Support by: Ali Charlesworth., Studio Resonate, Advertising, Brand Strategy, Digital Marketing, Content Marketing, Brand Storytelling, Successful Campaign Analysis, Industry Insights, Consumer Behavior, Best Practices, Creators, Audio Advertising, Media Planing, Audience Inclusion, Feedback, Audience Involvement, Audience Communication, User Generated Content, Brand Partnership