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Aimee Smale is the perfect role model to every aspiring female founder…

Aimee Smale is the perfect role model every woman needs to listen to…

She started odd muse in 2020, risking her house savings to bring her passion project to life.

In 2024 she will turn over £20M…

A far way away from the £1m she always dreamed of.

She fixed a problem that needed solving… she attacked fast fashion head on and has helped slow it down. 

Aimee started a movement and built a community of a more sustainable, conscious, savvy customer, helping build there wardrobes slowly & reducing throway away fashion culture. 

Fast Fashion brands are falling whilst Aimee and OddMuse lead the way to new horizons.

But now, Aimee wants to slow down.

She’s experienced so much growth in the last 3 years that recently it’s affected her mentally.

She became stressed, burn out & needed rest.

Odd Muse could do £50M next year, but Aimee doesn’t want to. 

I spoke with Aimee after she’d just got home from having one month off. 

A month break where she relaxed, refrained and reflected on what she actually wants out of her company.

A journey all of her followers feel like there on with her. 

On Social media Aimee is honest, transparent and welcoming. 

Her approach to her audience is one I’ve never seen before.

It may seem candid, relaxed an open - but there is a reason for each and every post. 

Her creation has been so impressive that people mistake her brand as an ‘influencer brand’ 

But that’s simply not true. 

Her brand made her an influencer because of how good her product is and how much her customers love her.

I uncover…

• The real reason she is so open with her customers


• Her secret’s on social that everyone normally ignores


• Why her brand is thriving whilst fast fashion is going into decline


• How she is now having cultural impact 


• Why she actually has a shop in Covent Garden


• The tricks she uses that brands like fear of god and Cole Buxton have also used that have helped grow her brand so quickly…

If you’re serious about growing a fashion brand today, you want to understand what it really takes to succeed on different social media platforms or you simply want a female role model in your life - there is no better person to listen to than Aimee Smale.