DiscoverThe Art of the BrandThe Fitness Industry Is Broken. We’re Building What Comes Next.
The Fitness Industry Is Broken. We’re Building What Comes Next.

The Fitness Industry Is Broken. We’re Building What Comes Next.

Update: 2025-07-23
Share

Description

Jenna and Jeff York aren't your typical gym founders—and AVANT isn’t a typical fitness club. In this episode, they reveal how years of business experience, failed models, and personal injury led them to build a premium, personalized fitness and wellness ecosystem.

From franchise flops to billion-dollar exits, this isn’t just about workouts. It’s about creating a disruptive, human-first brand that’s scaling across Canada—and aiming global.

Apply for membership: avant-club.com

Follow on Instagram: @avant.toronto

Connect on LinkedIn: AVANT Club


Comments 
In Channel
loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

The Fitness Industry Is Broken. We’re Building What Comes Next.

The Fitness Industry Is Broken. We’re Building What Comes Next.

Third Eye Insights