The Forgotten 50%: Why Predictive AI Deserves Equal Attention as Generative AI with Eric Siegel
Update: 2025-11-13
Description
What if we could cut through AI hype and unlock real business value through predictive analytics? In the latest episode of Bringing Data and AI To Life, host Nick Dobbins, VP and Worldwide Field CTO at Informatica, sits down with Eric Siegel, CEO of Gooder AI and bestselling author of "The AI Playbook," to explore the practical implementation of machine learning and Predictive AI in business operations.
What You’ll Learn
- How to leverage the six-step BizML framework to bridge the gap between technical teams and business stakeholders
- Why predictive AI deserves equal attention and investment alongside generative AI for operational improvement
- The critical difference between technical metrics (like AUC scores) and business metrics that demonstrate real value
- How to define specific, measurable predictions that drive operational improvements and bottom-line results
- Why data quality and coherent infrastructure are fundamental to successful AI implementation
- The importance of balancing technical innovation with clear business value propositions in AI projects
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This podcast is brought to you by Informatica, the leader in enterprise cloud data management.
Links:
Eric Siegel on LinkedIn: https://www.linkedin.com/in/predictiveanalytics
Gooder AI Website: https://www.gooder.ai
Eric’s Book, “The AI Playbook”: https://www.amazon.in/AI-Playbook-Mastering-Deployment-Management-ebook/dp/B0C4J7TG5D
Nick Dobbins LinkedIn: https://www.linkedin.com/in/nick-dobbins-guiding-data-modernization-with-responsible-ai
Informatica Website: https://www.informatica.com/
Data & AI Architecture Summit: https://now.informatica.com/ai-architecture-summit2025.html?Source=INFAPodcast
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Previous guests include:
Salema Rice host of Data Governance and Data Integration Solution Sales, Willem Koenders of ZS Associates, Tanja Ubert of Rotterdam University of Applied Sciences, Graeme Thompson of Informatica
Check out our Top episodes:
Bringing Data and AI to Life Guest and Audience Feedback
Leave us a voice note!
Previous guests include:
Salema Rice host of Data Governance and Data Integration Solution Sales, Willem Koenders of ZS Associates, Tanja Ubert of Rotterdam University of Applied Sciences, Graeme Thompson of Informatica
Check out our Top episodes:
- Why Do We Still Struggle to Trust AI? with Graeme Thompson from Informatica
- Data Quality Over Quantity and the Human Element, with Tanja Ubert from Rotterdam University
- The Power of Data Governance and Responsible AI with Salema Rice, Chief Executive Officer at CDO Today
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