The Value Engineering Playbook to Solve Real Problems with: Insights from the Dean of Data, Bill Schmarzo
Update: 2025-06-26
Description
If you think the mere presence of AI determines organizational success, think again. Because it’s when organizations use AI to support value creation, that success really takes a seat at the table. In this episode of Bringing Data and AI to Life, our host Amy Horowitz, VP of the Data Governance and Data Integration Solution Sales team for Informatica, welcomes the ‘Dean of Big Data’, Bill Schmarzo to the show, to unpack key strategies to transform data and AI initiatives into tangible business value.
What You’ll Learn
- The Value Engineering Methodology to transform data initiatives from technology projects into value creation engines
- Why stakeholder involvement is crucial for successful AI adoption and implementation
- The “economics of data” - how it’s an appreciating asset that gains value through continuous use
- How to avoid monetizing data through sales instead of strategic value creation
- Key strategies to define and measure KPIs before implementing AI solutions
- Why AI should be viewed as an innovation tool rather than just a productivity enhancer
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This podcast is brought to you by Informatica, the leader in enterprise cloud data management.
Links:
Bill Schmarzo on LinkedIn: https://www.linkedin.com/in/schmarzo
Amy Horowitz LinkedIn: https://www.linkedin.com/in/amyhorowitz
Informatica Website: https://www.informatica.com/
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Previous guests include:
Salema Rice host of Data Governance and Data Integration Solution Sales, Willem Koenders of ZS Associates, Tanja Ubert of Rotterdam University of Applied Sciences, Graeme Thompson of Informatica
Check out our Top episodes:
Bringing Data and AI to Life Guest and Audience Feedback
Leave us a voice note!
Previous guests include:
Salema Rice host of Data Governance and Data Integration Solution Sales, Willem Koenders of ZS Associates, Tanja Ubert of Rotterdam University of Applied Sciences, Graeme Thompson of Informatica
Check out our Top episodes:
- Why Do We Still Struggle to Trust AI? with Graeme Thompson from Informatica
- Data Quality Over Quantity and the Human Element, with Tanja Ubert from Rotterdam University
- The Power of Data Governance and Responsible AI with Salema Rice, Chief Executive Officer at CDO Today
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