The Formula Behind 1.8 Million Views of a Viral LinkedIn Post
Update: 2017-09-25
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Start with shocking vulnerability. Present a dire problem. “Bleed in the first sentence,” as James Altucher likes to say. Grip. Hook. And “knife-twist” as Josh describes in the Google Doc above.
Present practical takeaways. What can the reader enjoy and use in their own life? Write about relatable problems and inspiring accomplishments. Describe the “hero’s” journey out of the aforementioned dark pit.
End with a thought-provoking question and a challenge. Sum up your story with a question that your actions answered. Then challenge the reader to make a positive change in their own life.
Present practical takeaways. What can the reader enjoy and use in their own life? Write about relatable problems and inspiring accomplishments. Describe the “hero’s” journey out of the aforementioned dark pit.
End with a thought-provoking question and a challenge. Sum up your story with a question that your actions answered. Then challenge the reader to make a positive change in their own life.
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