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The Frontier Agency Model

The Frontier Agency Model

Update: 2025-05-19
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New research from Microsoft provides a glimpse of the near-term future of marketing agency life, including AI bosses, agentic employees, and new organizational charts. And, if you're a small agency, this might be your time to shine! Mark Schaefer and Andy Crestodina riff on the implications of te AI-first agency in this new episode of The Marketing Companion.

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The Frontier Agency Model

The Frontier Agency Model

Mark Schaefer