The metaverse. If you haven’t heard of it yet, don’t worry. It’s a relatively new digital channel that advertisers are really only just now starting to incorporate into their strategies. This month on The Marketing Insider, we’re joined by Claritas VP of Marketing, Cort Irish, who gives us the basics of what the metaverse is. He also explains why Claritas decided to be an early adopter among data providers and help marketers identify consumers leveraging this digital marketplace for everyday activities. In addition, we welcome Joel LaMontagne, CEO of Trivver, the premiere advertising exchange for Extended Reality (XR) environments. Joel gives listeners a look at who is currently using the metaverse to place digital products in consumer homes, why the success metrics of advertising here are so high, plus how you can try your hand at creating NFTs (non-fungible tokens) and other high-tech assets in the metaverse.

Connect with Joel: https://www.linkedin.com/in/joel-lamontagne-72b6512/

Connect with Trivver: https://www.trivvernft.com/

Try Trivver’s NFT/Metaverse Portal on your smartphone: https://stg.see-in-ar.com/b35a949b-e78e-4cb3-8e79-0ea60b901fc3

Read the Beyond The Episode blog: https://claritas.com/claritas-blog/

Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

Learn about Claritas and find your best customers: https://claritas.com

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Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

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