The Future of Airline Loyalty Programs with Mark Ross-Smith
Description
Do you have loyalty towards an airline in order to increase your traveling perks and score some free flights? Well then you're tuning in to the right episode to hear from Mark Ross-Smith about the future of airline loyalty programs.
Mark ‘Mr Loyalty’ Ross-Smith, is an award-winning global airline loyalty industry leader. Currently, Mark is CEO & Co-founder at Loyalty Data Co, the parent brand of StatusMatch.com and is the Author, Founder of industry news site “Travel Data Daily." Mark’s experience in airlines runs deep as he previously headed up the Malaysia Airlines Enrich Loyalty Program, delivering consecutive year record financial success to the airline. His unique approach to loyalty innovation has received industry acclaim and his work is referenced in major media including CNN, BBC, South China Morning Post, The Star, The Economist, Financial Times, Executive Traveler, Skift and many more.
During this episode, Mark and I talk all about airline loyalty programs. You will hear the story of how he became involved in the airline travel space, the role that data plays in airline companies, what he sees for the future of airline loyalty programs, his companies Travel Data Daily and StatusMatch, advice for travelers that are in loyalty programs, and so much more.
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