What if your competitors are using PR to drive revenue while you’re still chasing headlines?

Most B2B leaders still think of PR as press releases and media mentions. But here’s the truth: companies winning today are using PR as a strategic growth lever, integrated into sales, marketing, and customer success to drive measurable revenue impact.

In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran sits down with Kristin Hege, Founder & CEO of Convey Communications, to uncover why the future of B2B PR is AI-driven, story-powered, and revenue-focused.

Drawing on original research with 300 CMOs, Kristin reveals how growth leaders are twice as likely to embed PR into their GTM engine and why those who don’t risk falling behind.

You’ll learn:

Why PR must move beyond press releases to deliver pipeline, trust, and long-term brand equity

How to align PR with product marketing, sales, and customer success for faster revenue impact

The rising role of AI search and third-party review sites (G2, TrustRadius) in shaping buyer perception

How to repurpose thought leadership across formats. From media coverage to TikTok shorts, to do more with less

Practical ways to build executive buy-in and prove the ROI of PR

This episode is a must-listen for CMOs, B2B tech leaders, and founders who want to strengthen their brand narrative, maximize content ROI, and ensure PR is fueling business growth, not just headlines.

Stay tuned to the end, where Kristin shares how brands can start small, prove value fast, and scale PR into a revenue-driving function. Flat or slowing revenue? Let’s fix that—fast.
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